Cultural Shifts to Brand Shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old.
Unil…
Saffola – The Healthy Alternative
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
Kerala Tourism – Cohesive Marketing Strategy
Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …
Brand Activism – Carrefour’s The Black Supermarket
The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …
Rasna – India’s Favourite Drink!
In the 1920s, Phirojshaw Khambatta established a business-to-business operation centred on the production of carbonated drinks. In the 1950s, it began selling flavour concentrates…
Categories Marketing
Solve The Problem First, Then Comes The Environment
There is a notion that sustainable products are highly-priced. And this notion is not misplaced. Most of the time, this is seen as a sign of irresponsibility on the part of the cu…
Categories Marketing
Burberry Rebrand – Back to the Future?
After the British company unveiled a new logo and a new campaign pi featuring new brand ambassadors, it signified Daniel Lee's tenure as Burberry's creative directo…
Categories Business
Mavalli Tiffin Rooms (MTR) – A Lasting Legacy
In 1920, Maiya brothers from Kota, a small village near Udupi in South Canara, moved to Bengaluru to find work. They had been cooking in the homes of the well-to-do before being p…
Mahindra & Mahindra – Steely Show
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
The Murugappa Group – A Successful Behemoth
A.M. Murugappa Chettiar, at 14 years old, became an apprentice at his uncle's moneylending company in Burma (now Myanmar) in 1900, He belonged to the Tamil Chettiars, who had long…
Royal Enfield – Bulleting to Success
George Townsend established a sewing needle manufacturing company in the English town of Redditch in 1851. After this, in 1882, his son started making bicycle components, includin…
Weikfield – The Sweet Taste of Custard Led the Way
When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
Gold Spot – The Uncola Which Had A Zing
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
Categories General
Why Burger King sponsored Stevenage F.C
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…