Forgotten Brands – Chandamama
In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…
Categories Business
Forgotten Brands – Indrajal Comics
Lee Falk's The Phantom came to India for the first time in the 1940s, when the then-popular Illustrated Weekly of India (by Bennett Coleman) published Phantom Sunda…
Forgotten Brands – Phantom Cigarettes
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes.
Mayb…
Forgotten Brands – Poppins
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
Forgotten Brands – Binaca & Binaca Geet Mala
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
Forgotten Brands – Forhans
Origin
After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…
Iconic Ads: Burger King – Subservient Chicken
At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…
Spotify – ‘There’s A Playlist For That’
Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal
While Spot…
Categories Marketing
Hindsight Bias – Seeing Unpredictable Events as Predictable
You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …
Pizza Hut x IKEA SÄVA – Life-Size Version of Plastic “Tables” Found Inside Pizza Boxes
If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…
Nike Free Box – Thinking Inside the Box
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…
Burger King’s Whopper Detour
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!
Incredibly, this menu has both the "best burger" and the "best fries"!
On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable!
In 2…
The iPhone Effect: Changing Social Interactions & Consciousness
As smart gadgets have changed and gotten better, their use has grown quickly.
Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…