As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …
On October 21, 1898, K. Krishna Rao was born in Kadandale, a village not far from Mangalore. His dad was a local priest and Ayurvedic doctor, and the family owned a few acres of p…
Udupi has always been a vibrant convergence of faith and taste, marked by its predominant Sattvic culture, its residents' relatively simple way of life, and, of course, its delici…
Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small. However, some brands have made it a habit and cannot seem to let go of them
D…
In 1948, L.C. Java, who was working as an assistant mines manager for Killick Nixon and holding a Bachelor of Science with Honours in Geology, travelled to London to attend the Co…
R.G. Chandramogan, a 21-year-old native of Tiruthangal, a mofussil town in the Sivakasi taluk of the Virudhunagar district in southern Tamil Nadu, decided to remain in Chennai and…
The Birmingham Small Arms Company Limited (BSA) was a large British industrial company that produced a variety of products, including firearms (both military and sporting), b…
Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today's society.
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Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale
Whil…
For over a century and a half, the Neotia family has played a pivotal role in Kolkata's commercial life. Their ancestors moved here from Rajasthan in the 1890s because they were d…
Its first issue was published in 1838, making it the second-oldest Indian newspaper that is still in print after the Indian Gazette. The "Old Lady of Bori Bunder," as it is affect…
Brand communities have become a potent tool for businesses seeking a competitiveedge in today's hyper-connected environment. These communities, built aroundcommon interests,…
The Hindustan Aircraft Company (now Hindustan Aeronautics Ltd.), the Vishakapatnam Shipyard (now Hindustan Shipyard Ltd.), and Premier Automobiles (now Premier Automobiles) were a…
The inevitable fate of mass-market brands is price competition and product commoditization, so the managers of great brands aren't interested in the masses. They see more growth a…
