Non-vegetarians often oversimplify their justification for meat consumption by citing the food chain. While the food chain demonstrates a natural hierarchy of consumption, present…
The framing effect refers to how the presentation or "framing" of information can influence decision-making and perception. Customers may respond differently to the presentation o…
Birkenstock - A once-niche product became a worldwide fashion sensation by capitalising on cultural changes, trends, and authenticity, as shown in its meteoric climb to fame. Desp…
The term "counterculture" describes a social movement or group that challenges the prevailing societal values, beliefs, and practices. It develops as an opposition against establi…
Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…
To put cultural influence into practice, brands need to strategically integrate themselves into the cultural fabric by leveraging multiple elements of modern marketing, product de…
To operationalise cultural influence, one must specifically use cultural narratives, trends, and values to connect with target audiences on a deeper level, increase engagement, an…
Companies use time to their advantage by carefully crafting their interactions with customers and capitalising on certain junctures in societal, economic, and cultural settings. T…
Tupperware Brands, once a household name and a symbol of innovation in food storage, has struggled in recent years, leading to reports that it plans to file for bankruptcy. The de…
The concept for KamaSutra condoms originated with Raymond’s Gautam Singhania, who partnered with a Korean company interested in manufacturing condoms in India. Singhania then appr…
History has repeatedly demonstrated that periods of economic downturn or crisis can often spur creativity and innovation, leading to the emergence of transformative technologies a…
Films have always been a mirror to society, reflecting the changing expectations, desires, and struggles of the common man. In India, Bollywood has consistently adapted to the cou…
Viewing Darth Vader—one of the most famous villains in film history—from a business perspective can teach us several lessons about leadership, group dynamics, and individual growt…
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…
