Growth Areas in the Indian Pet Food Market
The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …
Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Categories General
Fun Series: Parallels Between Biryani And Corporate Life
In case you've never had it before, Biryani is a famous Indian rice dish made with aromatic basmati rice, spices, vegetables, and meats like chicken and mutton.
Traditional bir…
Categories Advertising
Fun Series: Parallels Between Dhokla And Corporate Life
In many respects, the corporate world is like the popular soft and spongy Gujarati Dhokla, which is both amusing and insightful:
The rise requires preparation and patience
T…
Categories General
Fun Series: Parallels Between Dosa and Corporate Life
Flour, lentils, and fermented rice form the batter of the thin, crispy pancake known as dosa or dosai. It is a common accompaniment to the lentil-based sambar and the tangy chutne…
Categories General
Fun Series: Parallels Between Rossogolla And Corporate Life
The Indian dessert known as Rossogolla is a famous dish that has cottage cheese, or chenna, soaking in sugar syrup. Dipped in thick sugar syrup, it transforms into a spongy ball.
…
Categories General
Fun Series: Parallels between Soan Papdi and Corporate Life
An iconic Indian dessert, Soan Papdi, consists of layers of flaky, crispy pastry doused in sugar syrup. It tastes sweet and somewhat nutty and has a unique texture.
Soan Papdi …
Categories Marketing
Customer Behaviour: Four Forces of Progress
Understanding customer behaviour is crucial. The Four Forces of Progress framework, part of the Jobs-to-be-Done (JTBD) theory, explains what motivates people to adopt or switch to…
Categories Business
Innovation: Success Starts From A Crude, Nearly Worthless Prototype
No matter how revolutionary an idea is, it usually starts with a crude, nearly worthless prototype. This is true whether we're talking about software, engineering, or commonplace …
At Navratri, A Marketing Ploy Dictates What Ladies Wear!
If you’ve ever been to Mumbai during Navratri, you’ve probably noticed women dressed in specific colours each day, embracing a trend that has woven itself into the fabric of the c…
Categories Business
Non-Linear Competition: The Fear Of The Unknown
Is Amazon simply an e-commerce company? On the surface, it may seem that way. Although Amazon's e-commerce division receives the most attention, the company's real strength comes …
Categories Business
Apple: Generating $1.2 billion with Zero Sales
In 2016, Apple introduced a new product that would revolutionise how people listen to music: the AirPods. Sleek, compact, and wireless, they offered users the ability to listen to…
Categories Business
The New Avatar Of Guinness Book Of World Records
The Guinness Book of World Records has transformed into a formidable branding force, from its humble beginnings as a tool to resolve factual disputes. The group's focus has shifte…
Categories Business
The Hidden Profit Drivers
Many famous firms use unconventional means of making money. Their true source of income is unrelated to what they sell you. Let's dissect the process by which certain foreign and …