Iconic Ads: Diesel—Be Stupid
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
Who Are We? Understanding the Power of Social Identity Theory
Henri Tajfel and John Turner proposed the concept in the 1970s. It describes how individuals get their sense of self from the organisations to which they belong. This theory sugge…
The Silent Witness: Unmasking the Power of the Bystander Effect
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
Unforgotten Brands: Eicher Motors
Eicher Motors' rise mirrors India's journey towards industrial and economic development. Founded by Man Mohan Lal in 1948, the company began operations when the country was still …
Categories Business
When Rivals Became Lifesavers: Why Microsoft Bet $150M on a Struggling Apple
In August 1997, Microsoft invested $150 million in Apple, a significant moment in tech history. The reasons behind this move were both strategic and pragmatic, benefiting both com…
Navigating Leadership Challenges in a Complex World
Are you very stressed at work? Are you constantly feeling exhausted? Does your energy feel drained, and your patience run thin? These are signs of burnout—a growing challenge for …
Categories Advertising
Feeding the Future: Transformations in India’s Pet Food Industry
The pet food industry in India is undergoing a profound transformation, influenced by changing consumer behaviours, economic realities, and shifting societal values. Let's explore…
Categories Advertising
The Power of Persistence: Understanding Commitment and Consistency Bias
Prejudice is a cognitive bias that causes people to try to behave in ways consistent with what they have already said or done. People tend to act in a way that is consistent with …
Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities
India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…
Categories Marketing
Small Yes, Big Win: The Magic of the Foot-in-the-Door Technique
As a psychological persuasion tactic, the foot-in-the-door (FITD) approach is getting someone to agree to a little request initially. They are more inclined to grant a subsequent,…
Categories Marketing
Priming: The Invisible Force Shaping Your Decisions
A psychological phenomenon known as priming occurs when one stimulus influences how a person responds to subsequent stimuli, often subconsciously. It influences actions, choices, …
Categories Marketing
All Eyes on You? Unpacking the Spotlight Effect and Why It’s All in Your Head
The spotlight effect, a type of cognitive bias, often leads people to overestimate the extent to which others observe and assess their behaviours, appearances, or mistakes. People…
Categories Marketing
The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences
The "Mere Exposure Effect" is a psychological phenomenon that explains how people may develop a liking for something after prolonged exposure. Put another way, when people are wit…
Why a Potential Chrome Sell-Off Could Disrupt Marketing Ecosystems
The tech and marketing sectors might see a significant upheaval as a result of a new regulatory change. Authorities have demanded the divestment of Chrome to combat monopolistic a…