Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …
The latest project from Beyoncé and Levi's, a remake of the iconic 1985 commercial "Launderette," premiered, and critics had varied reactions to the campaign's cues to the past.
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According to Albert Bandura's Social Learning Theory (SLT), published in the '60s, people pick up new habits, perspectives, and values only by seeing others around them. SLT empha…
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
Henri Tajfel and John Turner proposed the concept in the 1970s. It describes how individuals get their sense of self from the organisations to which they belong. This theory sugge…
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
As a psychological persuasion tactic, the foot-in-the-door (FITD) approach is getting someone to agree to a little request initially. They are more inclined to grant a subsequent,…
A psychological phenomenon known as priming occurs when one stimulus influences how a person responds to subsequent stimuli, often subconsciously. It influences actions, choices, …
The spotlight effect, a type of cognitive bias, often leads people to overestimate the extent to which others observe and assess their behaviours, appearances, or mistakes. People…
The "Mere Exposure Effect" is a psychological phenomenon that explains how people may develop a liking for something after prolonged exposure. Put another way, when people are wit…
The tech and marketing sectors might see a significant upheaval as a result of a new regulatory change. Authorities have demanded the divestment of Chrome to combat monopolistic a…
