Marketing

While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…

From German war reparations to Bollywood fame, the Rajdoot bike lived a journey. Origins: A Motorcycle Born from War (1930s) The Rajdoot story begins far from India — in Ger…

From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees. A Family's Dream Begins in Chittoor (1952) In 1952, a new chapter in India's …

How a gas station cook became a global icon in fried chicken Humble Beginnings in Indiana Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…

The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire From Soap to the Streets of Chicago In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…

The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…

From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…

Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines. They all faced significant problems. But instead of running, they used the problems to grow. Let’s break i…

How Brands Master the Art of Engagement and Dwell Time Getting people in is one thing. Getting them to stay? That's where the magic happens. IKEA: Stay, Eat, Spend …

In a country where Nimbu Pani, Jaljeera, and coconut water are sold on every corner, brands have found a way to bottle the basics—and sell them at premium prices. Here's how In…

Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…

In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…

What do Liquid Death, Ola Electric, Tesla, Dropbox, Nothing, and Apple have in common? In the business world, creating excitement before the product even exists can often lead to …

Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …