Marketing

The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …

In the 1920s, Phirojshaw Khambatta established a business-to-business operation centred on the production of carbonated drinks. In the 1950s, it began selling flavour concentrates…

There is a notion that sustainable products are highly-priced. And this notion is not misplaced. Most of the time, this is seen as a sign of irresponsibility on the part of the cu…

After the British company unveiled a new logo and a new campaign pi featuring new brand ambassadors, it signified Daniel Lee's tenure as Burberry's creative directo…

George Townsend established a sewing needle manufacturing company in the English town of Redditch in 1851. After this, in 1882, his son started making bicycle components, includin…

When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …

In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…

Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…

Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…

On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…

Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s. In 1970…

An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…

The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…

With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…