Marketing

Edeka, a German supermarket, used this heartfelt commercial in its 2015 Christmas marketing to connect with families around the world. In the part of a lonesome grandfather, Br…

To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…

An old gentleman searched for a book at every store he could find. When his daughter suggests looking in the Yellow Pages, he eventually finds a copy from the comfort of his recli…

Since 1812, Spain's annual Christmas lottery (Anuncio Loteria de Navidad) has been a national tradition. The Spanish people look forward to the Christmas lottery, even if they hav…

The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence. While it seems to be a crudely filmed amateur project, it was actual…

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business. Buying jewellery is an emotional experience…

Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…

At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…

Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…

In the third quarter of the American football game between the Baltimore Ravens and the San Francisco 49ers in 2013, at the Mercedes-Benz Superdome in New Orleans, there was a pow…

The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…

https://portfolio.mentza.com/portfolio/vejayanand/circles/18386 https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw The article is here h…