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Marketing

Categories Marketing

Reverse Branding – Going Forward

Posted on December 21, 2022December 21, 2022by Vejay Anand
reverse branding
The concept of "reverse branding" might seem novel to some. Branding is a process that involves establishing a relationship between a product or service and its target audience. C…
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Categories Business, General, Marketing

More Choices. More Confusion. Less Conversion

Posted on December 19, 2022December 19, 2022by Vejay Anand
Too many choices
The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…
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Categories Marketing

The Importance of Brand Consistency

Posted on December 15, 2022by Vejay Anand
the-importance-of-brand-consistency.jpg
When you travel with Singapore Airlines, you feel that many aspects communicated through various media are extended to the aircraft - the Singapore Girl, the high price levels, t…
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Categories Marketing

De – Positioning with Positioning

Posted on December 9, 2022December 9, 2022by Vejay Anand
siri-vs--google-assistant-vs--alexa-1608004745
Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…
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Categories Advertising, Marketing

Fluent Devices in Branding

Posted on December 8, 2022December 8, 2022by Vejay Anand
Got Milk Beyonce
Got Milk?, The Energizer Bunny,  Colonel Sanders, Ramesh & Suresh in 5 Star and  Mr Gulati at MDH. For some of them, and maybe all of them, when you read the list…
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Categories Advertising, Marketing

Iconic Ads: Patagonia – Don’t Buy This Jacket

Posted on December 3, 2022December 3, 2022by Vejay Anand
patagonia
Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…
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Categories Advertising, Marketing

Iconic Ads: Nike – Secret Tournament

Posted on December 2, 2022December 2, 2022by Vejay Anand
nike secret tournament
The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …
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Categories Advertising, Marketing

Iconic Ads: Amazon Echo – Alexa Loses her Voice

Posted on December 1, 2022December 1, 2022by Vejay Anand
alexa loses her voice
Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…
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Categories Marketing

The Global Impact of K-Pop

Posted on November 28, 2022November 30, 2022by Vejay Anand
BTS
The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…
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Categories Advertising, Marketing

Volvo – Greatest Interception Ever

Posted on November 24, 2022November 24, 2022by Vejay Anand
The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
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Categories Advertising, Marketing

Iconic Ads: Chanel No 5 – Mother’s Day

Posted on November 23, 2022November 23, 2022by Vejay Anand
Chanel Mothers day
When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…
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Categories Advertising, Marketing

The Iconic Singapore Girl

Posted on November 22, 2022November 23, 2022by Vejay Anand
Singapore Girl
Beginnings The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…
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Categories Marketing

Animal Planet – Rebranding failed when the animal left!

Posted on November 18, 2022November 18, 2022by Vejay Anand
animal planet
Many businesses go through a rebranding effort at some point, and the results are usually quite positive.  When rebranding is executed well, businesses not only see a surge in rev…
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Categories Advertising, Marketing

Britishless British Airways – The branding folly

Posted on November 17, 2022November 17, 2022by Vejay Anand
BA Livery
By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…
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