Marketing

Businesses need to get rid of failed brands or businesses while doubling down on more promising ones, much as getting in shape involves reducing fat while growing muscle. Companie…

Are you aware of the true nature of the products or services that your consumers are buying from your business? Herein lies a clue: the product or service being offered is not the…

Several methods from economics and social psychology are included in marketing science. The effectiveness of any marketing plan may be boosted by taking advantage of people's habi…

Since I know a little about science, I can understand many of the scientific terms used to describe my pet's epilepsy medication. I observe individuals, especially in online forum…

Multiple organisations over the last decade have abandoned logos with shadows, textures, and features in favour of simplified, flat designs. As designers attempt to fit logos into…

An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…

As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …

Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small.  However, some brands have made it a habit and cannot seem to let go of them D…

Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today's society. …

 Brand communities have become a potent tool for businesses seeking a competitiveedge in today's hyper-connected environment. These communities, built aroundcommon interests,…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…