Marketing

The concept of "reverse branding" might seem novel to some. Branding is a process that involves establishing a relationship between a product or service and its target audience. C…

The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…

When you travel with Singapore Airlines, you feel that many aspects communicated through various media are extended to the aircraft - the Singapore Girl, the high price levels, t…

Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…

Got Milk?, The Energizer Bunny,  Colonel Sanders, Ramesh & Suresh in 5 Star and  Mr Gulati at MDH. For some of them, and maybe all of them, when you read the list…

Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…

The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …

Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…

The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…

The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…

When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…

Beginnings The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…

Many businesses go through a rebranding effort at some point, and the results are usually quite positive.  When rebranding is executed well, businesses not only see a surge in rev…

By the end of the 1990s, British Airways had established itself as a frontrunner among airlines because of the sheer size of its operations. However, at British Airways, size, dep…