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General

Categories General, Marketing

Action Bias – Why We Choose Action Over Inaction

Posted on May 15, 2023May 15, 2023by Vejay Anand
act now
Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…
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Categories General, Marketing

Vegan Packaging Going Mainstream – The Logical Evolution

Posted on April 28, 2023April 28, 2023by Vejay Anand
vegan brands range
As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…
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Categories General, Pets

Micro Trends in Pet Food

Posted on April 26, 2023April 26, 2023by Vejay Anand
petfood trends
Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …
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Categories General

Handling Customer Expectations in Petcare Retail

Posted on April 6, 2023by Vejay Anand
pet store
The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …
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Categories Business, General

Hermes & The Kelly & Birkin Bag – History

Posted on March 26, 2023March 26, 2023by Vejay Anand
hermes logo
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers.  Tragically, Thierry would lose most of his rela…
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Categories Business, General, Marketing

Saffola – The Healthy Alternative

Posted on February 21, 2023March 1, 2023by Vejay Anand
saffola
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
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Categories Business, General

Mahindra & Mahindra – Steely Show

Posted on February 7, 2023March 1, 2023by Vejay Anand
mahindra
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
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Categories Business, General

The Murugappa Group – A Successful Behemoth

Posted on February 5, 2023March 1, 2023by Vejay Anand
murugappa
A.M. Murugappa Chettiar, at 14 years old, became an apprentice at his uncle's moneylending company in Burma (now Myanmar) in 1900, He belonged to the Tamil Chettiars, who had long…
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Categories General

Why Burger King sponsored Stevenage F.C

Posted on January 20, 2023March 1, 2023by Vejay Anand
Showing 81 of 1328 media items burger-king-x-stevenage-fc
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Business, General, Marketing

A Brand That Made A Splash: Bisleri

Posted on January 18, 2023January 18, 2023by Vejay Anand
bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
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Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Business, General

Back From The Brink – Ray Ban

Posted on January 12, 2023by Vejay Anand
Ray Ban logo
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
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Categories Business, General, Marketing

More Choices. More Confusion. Less Conversion

Posted on December 19, 2022December 19, 2022by Vejay Anand
Too many choices
The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…
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