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General

Categories Business, General

The Murugappa Group – A Successful Behemoth

Posted on February 5, 2023March 1, 2023by Vejay Anand
murugappa
A.M. Murugappa Chettiar, at 14 years old, became an apprentice at his uncle's moneylending company in Burma (now Myanmar) in 1900, He belonged to the Tamil Chettiars, who had long…
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Categories General

Why Burger King sponsored Stevenage F.C

Posted on January 20, 2023March 1, 2023by Vejay Anand
Showing 81 of 1328 media items burger-king-x-stevenage-fc
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Business, General, Marketing

A Brand That Made A Splash: Bisleri

Posted on January 18, 2023January 18, 2023by Vejay Anand
bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
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Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Business, General

Back From The Brink – Ray Ban

Posted on January 12, 2023by Vejay Anand
Ray Ban logo
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
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Categories Business, General, Marketing

More Choices. More Confusion. Less Conversion

Posted on December 19, 2022December 19, 2022by Vejay Anand
Too many choices
The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…
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Categories Business, General

An Insult Resulted in the Lamborghini Vs Ferrari Rivalry

Posted on December 12, 2022December 12, 2022by Vejay Anand
ferrari vs Lamb
In 1963, Despite his success as a tractor maker, Ferruccio Lamborghini was dissatisfied with his choice of Ferrari. The clutch was too easy to disengage, in his opinion. He took a…
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Categories General

The Significance of Rituals

Posted on October 11, 2022October 12, 2022by Vejay Anand
rituals
What associations do you have with the word "ritual?" Most likely, it will be of a religious nature, with puja, chanting, and centuries-old customs. You may dismiss them as nothin…
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Categories General

Sadio Mane – The “True” Superstar

Posted on September 23, 2022September 23, 2022by Vejay Anand
sadio mane phone
What first drew my attention to Mané was a viral post that included a photo of him with a broken iPhone and a remark in which he explained his perspective on material success. ( T…
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Categories General

Frances Tiafoe – No Home to US Open

Posted on September 23, 2022by Vejay Anand
Frances Tiafoe
Frances Tiafoe reached the semi-finals of the US Open, but there is a fascinating tale behind his achievement. Frances Tiafoe and his twin brother Franklin were born in Hyattsv…
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Categories Business, General, Marketing

How Keeping Things Simple Helps Build Brand Loyalty

Posted on September 14, 2022September 14, 2022by Vejay Anand
Google-homepage-showing-simplicity.jpeg
The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…
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Categories General

Kirloskar – The Will to Succeed

Posted on September 11, 2022September 12, 2022by Vejay Anand
Kirloskar logo
Laxmanrao has three brothers and sisters. Two passions captivated him. The first was to logically disassemble whatever mechanical thing he encountered. Second, painting. He drew a…
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Categories General

Planning Fallacy – Underestimating how long it will take to complete a task

Posted on September 1, 2022September 1, 2022by Vejay Anand
planning fallacy
It is routine for a coworker who has been tasked with completing a presentation by a certain date to fail to do so within the allotted time frame, even though they had previously …
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