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General

Categories Business, General

Taylor Swift: Musician – Excellent; Businesswoman – Par Excellence

Posted on March 11, 2024March 21, 2024by Vejay Anand
Singapore had Taylor Swift. Ticket costs range from $328 to $500 (not including fees) for a single day's worth of performances, given that each show lasts three and a half hour…
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Categories General

The Implications of Power Distance Index

Posted on March 5, 2024March 18, 2024by Vejay Anand
power distance
As part of his framework for analysing cultural differences in societies and organisations, Dutch social psychologist Geert Hofstede created the Power Distance Index (PDI) as a cu…
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Categories Business, General, Marketing

Unforgotten Brands: MRF

Posted on February 16, 2024February 23, 2024by Vejay Anand
MRF
K. M. Mammen Mappillai was born in 1922. The Kandathil family had nine children in all, with him being the youngest of eight boys and one girl. His father ran a bank and the Manor…
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Categories Advertising, Business, General

The Uneasy Truce: Google Search on Apple Products

Posted on February 1, 2024February 1, 2024by Vejay Anand
google on iphone
Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple "ar…
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Categories Business, General

The Flywheel Effect: Self Propelling

Posted on January 31, 2024January 31, 2024by Vejay Anand
flywheel
In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic …
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Categories Business, General

Unforgotten Brands: Sosyo

Posted on January 15, 2024January 15, 2024by Vejay Anand
sosyo
Abbas Abdul Rahim Hajoori and Mohsin A. Hajoori,  Dawoodi Bohra brothers, began the business in 1923 to fulfil refill orders for VIMTO, a British soft drink manufacturer. Mohsin H…
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Categories General, Marketing

The Cocktail Party Effect

Posted on January 14, 2024January 14, 2024by Vejay Anand
cocktail party effect
One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particula…
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Categories General

Why Do People Overshop?

Posted on September 22, 2023September 22, 2023by Vejay Anand
overshopping
Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale Whil…
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Categories General, Pets

Doggone! What My Furry Kids Taught Me

Posted on September 3, 2023September 3, 2023by Vejay Anand
watching
"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout As a dog parent and dog lover, I couldn't pass up this ch…
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Categories Business, General

Forgotten Brands – Chandamama

Posted on June 21, 2023June 22, 2023by Vejay Anand
chandamama
In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…
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Categories Business, General

Forgotten Brands – Phantom Cigarettes

Posted on June 16, 2023by Vejay Anand
phantom cigarettes
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…
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Categories Business, General, Marketing

Forgotten Brands – Poppins

Posted on June 16, 2023June 19, 2023by Vejay Anand
poppins
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
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Categories Advertising, Business, General, Marketing

Forgotten Brands – Binaca & Binaca Geet Mala

Posted on June 9, 2023June 14, 2023by Vejay Anand
binaca flouride
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
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Categories General, Marketing

The iPhone Effect: Changing Social Interactions & Consciousness

Posted on May 23, 2023May 23, 2023by Vejay Anand
iphone effect
As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…
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