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General

Categories General

Why Do People Overshop?

Posted on September 22, 2023September 22, 2023by Vejay Anand
overshopping
Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale Whil…
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Categories General, Pets

Doggone! What My Furry Kids Taught Me

Posted on September 3, 2023September 3, 2023by Vejay Anand
watching
"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout As a dog parent and dog lover, I couldn't pass up this ch…
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Categories Business, General

Forgotten Brands – Chandamama

Posted on June 21, 2023June 22, 2023by Vejay Anand
chandamama
In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…
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Categories Business, General

Forgotten Brands – Phantom Cigarettes

Posted on June 16, 2023by Vejay Anand
phantom cigarettes
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…
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Categories Business, General, Marketing

Forgotten Brands – Poppins

Posted on June 16, 2023June 19, 2023by Vejay Anand
poppins
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
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Categories Advertising, Business, General, Marketing

Forgotten Brands – Binaca & Binaca Geet Mala

Posted on June 9, 2023June 14, 2023by Vejay Anand
binaca flouride
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
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Categories General, Marketing

The iPhone Effect: Changing Social Interactions & Consciousness

Posted on May 23, 2023May 23, 2023by Vejay Anand
iphone effect
As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…
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Categories General, Marketing

Action Bias – Why We Choose Action Over Inaction

Posted on May 15, 2023May 15, 2023by Vejay Anand
act now
Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…
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Categories General, Marketing

Vegan Packaging Going Mainstream – The Logical Evolution

Posted on April 28, 2023April 28, 2023by Vejay Anand
vegan brands range
As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…
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Categories General, Pets

Micro Trends in Pet Food

Posted on April 26, 2023April 26, 2023by Vejay Anand
petfood trends
Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …
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Categories General

Handling Customer Expectations in Petcare Retail

Posted on April 6, 2023by Vejay Anand
pet store
The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …
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Categories Business, General

Hermes & The Kelly & Birkin Bag – History

Posted on March 26, 2023March 26, 2023by Vejay Anand
hermes logo
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers.  Tragically, Thierry would lose most of his rela…
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Categories Business, General, Marketing

Saffola – The Healthy Alternative

Posted on February 21, 2023March 1, 2023by Vejay Anand
saffola
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
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Categories Business, General

Mahindra & Mahindra – Steely Show

Posted on February 7, 2023March 1, 2023by Vejay Anand
mahindra
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
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