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General

Categories General, Marketing

Learning by Watching: Unlocking the Power of Social Learning Theory

Posted on December 10, 2024December 10, 2024by Vejay Anand
According to Albert Bandura's Social Learning Theory (SLT), published in the '60s, people pick up new habits, perspectives, and values only by seeing others around them. SLT empha…
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Categories General, Marketing

Who Are We? Understanding the Power of Social Identity Theory

Posted on December 9, 2024December 19, 2024by Vejay Anand
Henri Tajfel and John Turner proposed the concept in the 1970s. It describes how individuals get their sense of self from the organisations to which they belong. This theory sugge…
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Categories General, Marketing

The Silent Witness: Unmasking the Power of the Bystander Effect

Posted on December 8, 2024December 8, 2024by Vejay Anand
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
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Categories Business, General

Unforgotten Brands: Eicher Motors

Posted on December 7, 2024December 16, 2024by Vejay Anand
Eicher Motors' rise mirrors India's journey towards industrial and economic development. Founded by Man Mohan Lal in 1948, the company began operations when the country was still …
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Categories Business, General

Navigating Leadership Challenges in a Complex World

Posted on December 7, 2024December 7, 2024by Vejay Anand
Are you very stressed at work? Are you constantly feeling exhausted? Does your energy feel drained, and your patience run thin? These are signs of burnout—a growing challenge for …
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Categories Business, General

Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities

Posted on December 3, 2024by Vejay Anand
India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…
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Categories General, Pets

Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love

Posted on November 18, 2024November 19, 2024by Vejay Anand
People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…
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Categories Business, General

Unforgotten Brands: Air Deccan

Posted on November 8, 2024November 25, 2024by Vejay Anand
air-deccan-logo.png
Captain Gorur Ramaswamy Iyengar Gopinath, widely known as Captain Gopinath, was born on November 13, 1951, in the small village of Gorur in Karnataka’s Hassan district. Raised in …
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Categories Business, General

Employees 1st, Customers 2nd

Posted on November 2, 2024November 25, 2024by Vejay Anand
The concept that happy, empowered staff are better able to provide remarkable customer experiences is a common rationale for leading organisations that put people first and consum…
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Categories General

Fun Series: Parallels Between Biryani And Corporate Life

Posted on October 22, 2024November 16, 2024by Vejay Anand
In case you've never had it before, Biryani is a famous Indian rice dish made with aromatic basmati rice, spices, vegetables, and meats like chicken and mutton. Traditional bir…
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Categories General

Fun Series: Parallels Between Dosa and Corporate Life

Posted on October 20, 2024October 21, 2024by Vejay Anand
Plain-Dosa.jpg
Flour, lentils, and fermented rice form the batter of the thin, crispy pancake known as dosa or dosai. It is a common accompaniment to the lentil-based sambar and the tangy chutne…
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Categories General

Fun Series: Parallels Between Rossogolla And Corporate Life

Posted on October 19, 2024November 4, 2024by Vejay Anand
best-rosogolla-kolkata
The Indian dessert known as Rossogolla is a famous dish that has cottage cheese, or chenna, soaking in sugar syrup. Dipped in thick sugar syrup, it transforms into a spongy ball. …
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Categories General

Fun Series: Parallels between Soan Papdi and Corporate Life

Posted on October 18, 2024October 22, 2024by Vejay Anand
Soan Papdi
An iconic Indian dessert, Soan Papdi, consists of layers of flaky, crispy pastry doused in sugar syrup. It tastes sweet and somewhat nutty and has a unique texture. Soan Papdi …
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Categories General

Food Chain: A Convenient Excuse For Meat Consumption

Posted on September 30, 2024March 28, 2025by Vejay Anand
Non-vegetarians often oversimplify their justification for meat consumption by citing the food chain. While the food chain demonstrates a natural hierarchy of consumption, present…
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