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Business

Categories Business, Marketing

How Ghari Did A Nirma on Nirma & Wheel

Posted on January 10, 2023January 11, 2023by Vejay Anand
ghari
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
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Categories Business, Marketing

Brand Niching – Smaller Audience, Better Returns

Posted on January 5, 2023January 5, 2023by Vejay Anand
niching
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
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Categories Business, Marketing

Jeff Johnson & Nike – The Successful Connection

Posted on January 2, 2023January 2, 2023by Vejay Anand
nike swoosh
CEO Phil Knight and Oregon head track coach Bill Bowerman founded Blue Ribbon Sports (BRS) in 1964. Initially, the firm distributed Onitsuka Tiger (now known as Asics) running sho…
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Categories Business, Marketing

Failure to Success – Gillette learnt the hard way in India

Posted on December 26, 2022December 26, 2022by Vejay Anand
gillette-guard-2
The Vector Flop One of the worst marketing campaigns in Indian history was launched by Gillette in 2002 when they introduced the Vector razor. That razor model had a plastic un…
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Categories Business, General, Marketing

More Choices. More Confusion. Less Conversion

Posted on December 19, 2022December 19, 2022by Vejay Anand
Too many choices
The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…
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Categories Business, General

An Insult Resulted in the Lamborghini Vs Ferrari Rivalry

Posted on December 12, 2022December 12, 2022by Vejay Anand
ferrari vs Lamb
In 1963, Despite his success as a tractor maker, Ferruccio Lamborghini was dissatisfied with his choice of Ferrari. The clutch was too easy to disengage, in his opinion. He took a…
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Categories Business, Pets

Top 2023 Human Food Trends: Implications on Pet Food

Posted on November 25, 2022November 25, 2022by Vejay Anand
Pet-food-ingredients-and-kibble.jpg
Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…
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Categories Business, Marketing

The Commoditization of Products and Brands

Posted on November 10, 2022by Vejay Anand
commoditized
Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…
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Categories Business, Marketing

When to Pivot a Brand

Posted on September 28, 2022September 29, 2022by Vejay Anand
Many well-established brands are created with certain consumers in mind, for specific purposes, or with particular qualities and benefits in mind. Unpredicted consumer and user be…
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Categories Business, General, Marketing

How Keeping Things Simple Helps Build Brand Loyalty

Posted on September 14, 2022September 14, 2022by Vejay Anand
Google-homepage-showing-simplicity.jpeg
The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…
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Categories Business, Marketing

Brand Resurrection – A New Life

Posted on September 6, 2022September 7, 2022by Vejay Anand
campa cola bottle
YezdiPolaroidJawaVW BeetleRol – a-Cola All are well-loved, once-popular brands that vanished from store shelves and were then resurrected. Despite the fact that these names …
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Categories Business

Are “Character” or “Gaming” Companies Becoming Entertainment Companies?

Posted on August 2, 2022August 2, 2022by Vejay Anand
nintendo mario
Nintendo has just acquired the film production company Dynamo Pictures. Marvel retooled their business strategy to enter the film industry. Sega and Sony have both put a lot…
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Categories Business

The Rising Importance of Physical Stores in the Digital Era

Posted on July 9, 2022July 15, 2022by Vejay Anand
offline vs online
In the pandemic, e-commerce grew significantly. With the resulting extensive shop closures, many retail commentators predicted the end of physical storefronts. Online sales are an…
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Categories Business, Marketing

The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands

Posted on July 8, 2022July 8, 2022by Vejay Anand
kit kat in Japan
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
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