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Business

Categories Business, Marketing

Rasna – India’s Favourite Drink!

Posted on February 15, 2023March 1, 2023by Vejay Anand
Rasna
In the 1920s, Phirojshaw Khambatta established a business-to-business operation centred on the production of carbonated drinks. In the 1950s, it began selling flavour concentrates…
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Categories Business

Mavalli Tiffin Rooms (MTR) – A Lasting Legacy

Posted on February 9, 2023March 1, 2023by Vejay Anand
MTR logo
In 1920, Maiya brothers from Kota, a small village near Udupi in South Canara, moved to Bengaluru to find work. They had been cooking in the homes of the well-to-do before being p…
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Categories Business, General

Mahindra & Mahindra – Steely Show

Posted on February 7, 2023March 1, 2023by Vejay Anand
mahindra
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
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Categories Business, General

The Murugappa Group – A Successful Behemoth

Posted on February 5, 2023March 1, 2023by Vejay Anand
murugappa
A.M. Murugappa Chettiar, at 14 years old, became an apprentice at his uncle's moneylending company in Burma (now Myanmar) in 1900, He belonged to the Tamil Chettiars, who had long…
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Categories Business, Marketing

Royal Enfield – Bulleting to Success

Posted on January 31, 2023March 1, 2023by Vejay Anand
royal enfield
George Townsend established a sewing needle manufacturing company in the English town of Redditch in 1851. After this, in 1882, his son started making bicycle components, includin…
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Categories Business, Marketing

Weikfield – The Sweet Taste of Custard Led the Way

Posted on January 26, 2023March 1, 2023by Vejay Anand
weikfield
When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Business, General, Marketing

A Brand That Made A Splash: Bisleri

Posted on January 18, 2023January 18, 2023by Vejay Anand
bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
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Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Business, Marketing

How Red Bull Got Its Wings

Posted on January 15, 2023January 16, 2023by Vejay Anand
red bull
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s. In 1970…
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Categories Business, General

Back From The Brink – Ray Ban

Posted on January 12, 2023by Vejay Anand
Ray Ban logo
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
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Categories Business, Marketing

The ‘Shampoo in a Sachet’ Revolution

Posted on January 11, 2023January 12, 2023by Vejay Anand
shampoo sachets
An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…
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Categories Business, Marketing

How Ghari Did A Nirma on Nirma & Wheel

Posted on January 10, 2023January 11, 2023by Vejay Anand
ghari
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
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Categories Business, Marketing

Brand Niching – Smaller Audience, Better Returns

Posted on January 5, 2023January 5, 2023by Vejay Anand
niching
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
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