Business

Big Fun launched on October 24, 1983, in Chennai, and became widely known when its first television ad aired on DD on November 6, 1983, just before the evening showing of a Tamil …

Those of us who were born before 1980 wore HMTs. Everyone had a family member, who wore it and eventually handed it down.  With so many options, it's no surprise that the fi…

From 1957 to 2014, Indian automaker Hindustan Motors produced the Hindustan Ambassador, which underwent several updates and revisions during its existence. Despite its British …

In the 1970s and 1980s, licence raj severely limited the production and distribution of televisions. Those businesses who obtained a licence saw their profits soar in the absence …

Before the turn of the millennium, knowing how to write in cursive was seen as a sign of a good thing. In school, we did a lot of writing classes/ exercises. Good handwriting got …

In 1944, the Premier Automobiles (Walchand Group) company was established. After independence, Premier vehicles were among the first to drive on free India's roads. The first step…

In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…

Lee Falk's The Phantom came to India for the first time in the 1940s, when the then-popular Illustrated Weekly of India (by Bennett Coleman) published Phantom Sunda…

As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …

Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…

Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life. Some people who are disabled identify themselves in large…