Business

Forbes recently said Kanye West was a billionaire  In 2016, he was in $53M of debt plus had a host of psychiatric problems. This is a story of how negotiation changes y…

Steve Jobs, Reed Hastings, Jack Welch, Ratan Tata, Kishore Biyani, V G Siddhartha Each of these visionaries was not perfect. They made missteps. Some got lucky, some were not. …

Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…

The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…

There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…

I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.  The same…

Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…

Listen to the Voice. Ignore the Noise You have been bombarded with information, different opinions from different sources. I follow simple logic - what is relevant and trust…

I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me. I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …

Loss of Faith The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…

In arguably one of the best sports films ever - "Miracle"; Herb Brooks (played by Kurt Russell) chose 26 players ignoring far more talented and star players. In a conversation wit…

“ When the going gets tough, the tough get going” was a chart-busting song by Billy Ocean in the 80s. He would have never expected it to be relevant in tough economic conditions f…

The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…

The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…