I love the game of tennis. The ATP (Association of Tennis Professionals) releases tour rankings of its players at regular planned intervals.
There is a formula that is us…
Unless an employee is altruistic and has reached a fair level of self-actualization, I am sure he/ she would like to see her career grow in terms of responsibility, authority and …
Commodities > Products > Brands > Experiences
From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
Our lives have taken a change. Honestly, I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. …
Had a long chat with an entrepreneur friend yesterday. He had set up an extremely successful concept restaurant, and he wanted the business to grow for which he needed people. Was…
There is an aura to innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip sid…
The other day I was talking to a few friends from the retail business. They were mentioning the importance of processes and systems. It made life easier for the team on the shop f…
Was in a meeting the other day with a client when he told me that since he did not have the time could I describe our proposition in 5 minutes. And to think we had prepared a pres…
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
(Note: I do not subscribe to criminal activities nor am I justifying them. Such activities are anathema to me.)
I was narrated a very interesting anecdote by my friend. An acqu…
Keeping it simple is actually complex
When I was in school I remember my mom telling me to clear up my table which was always cluttered. Arrange your books, toys etc. It would …
Businesses and brands are getting into categories out of their core
The Amazon Kindle set fire to the tech world. The pricing is exciting and the features very good. But what i…
The Price to Pay
While we pay our respects to a blue-blooded brand Kodak, I can't help but think about what led to its dismal performance and downfall. People may blame it on d…
Nassim Taleb would be happy that the Black Swan Theory has shown its face in various parts of the world. Tunisia, Syria and closer home Nepal.
In a sign of increasing courage a…
