Business

If you work in marketing, you've probably heard about the terms 'brand community' from your bosses. You may have a rudimentary understanding of how to get started, such as by …

During the pandemic, people turned to their pets for company and playmates more than ever last year as they nested at home. As you may be aware, pet industry trends often mirro…

Anthropomorphism, or providing human-like products or experiences to pets, is a growing trend in the pet industry. This trend has created new innovative products. As a result, …

Malcolm Purcell McLean was born in Maxton, North Carolina, in 1913. The son of a farmer, he knew the positives of hard work. Since he was poor, he could not educate himself and…

It would take 40 mins more for Michael Jordan’s table at Pasquale Jones to be ready. Dinner was with Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens & Celtics co-owners …

When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes. Curry's contract with Nike was up for re…

Micheal Jordan wanted Adidas But Adidas wasn't making an offer Jordan was disappointed Jordan didn't want Converse, but because of coach Smith, he wore them at University…

GEORGE CLOONEY & RANDE GERBER SOLD THEIR TEQUILA BRAND FOR UP TO $1 BILLION in 2017 to Diageo. While building their vacation homes in Mexico, they spent time there & dr…

HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world A non league cl…

Golf can be boring to watch but great to play. In the pandemic year, people have taken to it in a big way. In September 2020, 26% more rounds were played than in 2019. It ti…

Forbes recently said Kanye West was a billionaire  In 2016, he was in $53M of debt plus had a host of psychiatric problems. This is a story of how negotiation changes y…

Steve Jobs, Reed Hastings, Jack Welch, Ratan Tata, Kishore Biyani, V G Siddhartha Each of these visionaries was not perfect. They made missteps. Some got lucky, some were not. …

Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…

The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…