Micheal Jordan wanted Adidas
But Adidas wasn't making an offer
Jordan was disappointed
Jordan didn't want Converse, but because of coach Smith, he wore them at University…
GEORGE CLOONEY & RANDE GERBER SOLD THEIR TEQUILA BRAND FOR UP TO $1 BILLION in 2017 to Diageo.
While building their vacation homes in Mexico, they spent time there & dr…
HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC
Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world
A non league cl…
Golf can be boring to watch but great to play. In the pandemic year, people have taken to it in a big way.
In September 2020, 26% more rounds were played than in 2019.
It ti…
Forbes recently said Kanye West was a billionaire
In 2016, he was in $53M of debt plus had a host of psychiatric problems.
This is a story of how negotiation changes y…
Steve Jobs, Reed Hastings, Jack Welch, Ratan Tata, Kishore Biyani, V G Siddhartha
Each of these visionaries was not perfect. They made missteps. Some got lucky, some were not.
…
Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…
The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…
There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…
I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.
The same…
Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…
Listen to the Voice. Ignore the Noise
You have been bombarded with information, different opinions from different sources.
I follow simple logic - what is relevant and trust…
I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me.
I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …
Loss of Faith
The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…