Advertising

Are you aware of the true nature of the products or services that your consumers are buying from your business? Herein lies a clue: the product or service being offered is not the…

Several methods from economics and social psychology are included in marketing science. The effectiveness of any marketing plan may be boosted by taking advantage of people's habi…

Since I know a little about science, I can understand many of the scientific terms used to describe my pet's epilepsy medication. I observe individuals, especially in online forum…

An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Brothers Rishab Kumar Lohia and Gopal Chandra Lohia started the company that bears their names, Lohia Machines Limited. The firm collaborated technically with ARCT France to pr…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

Origin After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…

At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…

Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…

If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…

There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…

There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …

Incredibly, this menu has both the "best burger" and the "best fries"! On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable! In 2…