Advertising

Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…

Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…

The popular Latin American e-commerce site Mercado Libre conducted the "Handshake Hunt" promotion on Black Friday, 2023. To make a splash in Brazil before Black Friday sales, Gut …

If a group of people has ever reached a consensus against the wishes of the majority, or even all, of its members, they have experienced the Abilene Paradox. In this case, all gro…

Despite being nearly 120 years old, Heinz has managed to maintain its relevance. This is how you maintain your brand's relevance and avoid it becoming a throwback. This way, you c…

Spotify's "Sound Tour" initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes to its…

In the landscape of corporate battles, few skirmishes stand out quite like the clash between Paraguay's underdog, Mickey S.R.L., and the entertainment behemoth, Disney. Nestled wi…

To revitalize its brand perception and reconnect with Brazilian consumers during the holiday season, Coca-Cola launched a groundbreaking campaign in Brazil featuring a Black Santa…

Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…

When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe lim…

According to a report by the ADP Research Institute, workers worldwide were working an average of 9.2 hours of unpaid overtime each week. This trend of overworking has been on the…

According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…

At $13.5 billion in 2014, Volkswagen spent more than any other firm on research and development, with a large portion of that sum going towards improving vehicle safety. The sa…

Brand voice is a way a brand's personality, values, and tone are consistently communicated to its audience. It includes the distinct ways in which a brand conveys its messages, wh…