Advertising

With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…

Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004. Rewind The "Power of Dreams" campaign was launched in 2002. The concept was pitched…

The Past In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…

Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…

The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…

Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…

Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it. For those who don'…

Christmas in Japan has become synonymous with a bucket of Kentucky Fried Chicken thanks to some brilliant marketing in the 1970s. KFC has enjoyed their busiest time of the year du…

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …

While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

This is perhaps the most renowned pointing finger in history. Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…