Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009.
It was to be a corpora…
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away.
As…
The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it.
Two men can be seen …
According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …
Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…
With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…
Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004.
Rewind
The "Power of Dreams" campaign was launched in 2002. The concept was pitched…
The Past
In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…
