Advertising

In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …

'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life. Elton…

Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…

The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…

You stumble onto an adorable puppy video while browsing Instagram. Feelings of utter adoration fill our hearts. This is the strength of having a pet. We like going home to our fur…

Since 2012, the activist organization Brandalism (a portmanteau of 'brand' and 'vandalism') is a form of anti-advertising and has used a style of guerilla campaigning known as "su…

In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…

Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, …

In 2002, Crispin Porter + Bogusky's Paul Keister and his team were lounging about at his place, coming up with the approach that would ultimately win them the business. You can ge…

This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…

During the course of 2017, Jocelyn Chabanis and Eugene Pua at Publicis Singapore devoted a significant amount of their time to working on the Vicks account for the APAC region. …

After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…

Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…

In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…