Tag: Volkswagen

At $13.5 billion in 2014, Volkswagen spent more than any other firm on research and development, with a large portion of that sum going towards improving vehicle safety. The sa…

Instead of aimlessly pursuing brilliance the next time you set out to find a fantastic idea, whether on your own or as part of a team, try starting with the question of what the w…

In 1987, Volkswagen decided to put more marketing effort into the Golf model, the second generation. Paula Hamilton played a woman who made the decision to divorce her husband.…

To illustrate how trustworthy it is while simultaneously poking fun at its product (as its audience did) and admitting that it is very unattractive. The most iconic and effecti…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

In 2010, Volkswagen had started planning for airing commercials during the 2011 Superbowl. It was gearing up for a major push in the international markets, especially the US. …

Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…