Tag: VIP

VIPs “ Kal Bhi, Aaj Bhi” ads struck a deep chord with the target of 35 – 40 years age group and appealed to the middle-class. VIP now wanted to upgrade its imagery with the shi…

In the 80s, Goutam Rakshit led Advertising Avenues, created the blockbuster commercial for their client VIP Undergarments. The brand was Frenchie. Dalip Tahil, the hero, tackl…

In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…