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Tag: VIP

Categories Advertising

Iconic Ads: VIP Luggage – Bye, Bye

Posted on July 12, 2021July 12, 2021by Vejay Anand
VIPs “ Kal Bhi, Aaj Bhi” ads struck a deep chord with the target of 35 – 40 years age group and appealed to the middle-class. VIP now wanted to upgrade its imagery with the shi…
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Categories Advertising

Iconic Ads: VIP Frenchie – Macho in Briefs

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the 80s, Goutam Rakshit led Advertising Avenues, created the blockbuster commercial for their client VIP Undergarments. The brand was Frenchie. Dalip Tahil, the hero, tackl…
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Categories Advertising

Iconic Ads: VIP – Kal Bhi, Aaj Bhi

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…
Continue reading "Iconic Ads: VIP – Kal Bhi, Aaj Bhi"
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