Tag: Vicks

During the course of 2017, Jocelyn Chabanis and Eugene Pua at Publicis Singapore devoted a significant amount of their time to working on the Vicks account for the APAC region. …

In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand. As a part of this exercise, it launched a…

Richardson Hindustan launched Vicks VapoRub in the early 1950s. It was positioned as a balm. Balms are stronger in terms of smell, etc., and function as an all-in-one for heada…

In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot. In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…