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Tag: Varghese Kurien

Categories Advertising

Iconic Ads: Dhara – The Kid & the Jalebi

Posted on July 9, 2021by Vejay Anand
In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …
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