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Tag: unilever

Categories Advertising

Iconic Ads: Surf Excel- Daag Acche Hain

Posted on July 11, 2021July 11, 2021by Vejay Anand
Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks. At…
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Categories Advertising, Marketing

Iconic Ads: Le Sancy – Rahul Pani Chala Jayega

Posted on July 10, 2021May 24, 2022by Vejay Anand
Kids were named Rahul after this advertisement. A 10-year-old kid danced to a song in the bathroom. Rather than having a quick shower, he continues until we hear his mother say…
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Categories Advertising

Iconic Ads: Close Up – Kya Aap Close Up Karte Hain

Posted on July 10, 2021July 10, 2021by Vejay Anand
In 2003, HLL decided to revive their 30-year-old gel toothpaste brand Close-Up. Close-Up had little attention and sales were stagnating. This was also the time when advertising…
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Categories Advertising

Iconic Ads: Super Rin – Safedi Ki Chamkar Zyada

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the 70s, Unilever had a detergent bar that had managed to gain some success in South Africa. They used the same economy plank in India – ‘If you wash with the detergent bar you…
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Categories Advertising

Iconic Ads: Lifebuoy – Tandurusti Ki Suraksha

Posted on July 8, 2021October 11, 2021by Vejay Anand
The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…
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Categories Advertising

Iconic Ads: Taj Mahal Tea – Wah Taj!

Posted on July 6, 2021July 27, 2021by Vejay Anand
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves. In the 70s, Taj Mahal Tea had a strong British influenc…
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Categories Advertising

Iconic Ads: Surf- Lalitaji

Posted on July 4, 2021January 16, 2022by Vejay Anand
In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…
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