Every great brand faces a crisis at some point. But instead of folding, the best companies turn their biggest problems into billion-dollar opportunities.
Old Spice: From Old Me…
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
