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Tag: TBWA

Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Advertising, Marketing

Iconic Ads: Wonderbra – Hello Boys

Posted on October 16, 2021October 16, 2021by Vejay Anand
It was 1993. Holmes, Knight, Ritchie/TBWA had hired Nigel Rose, formerly of Collett, Dickenson, Pearce and Partners, as a joint creative director. He arrived at an unfortunate tim…
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Categories Advertising, Marketing

Iconic Ads: Absolut

Posted on August 31, 2021September 1, 2021by Vejay Anand
In the 1870s, Swedish entrepreneur L.O. Smith laid the foundation for the creation of Absolut Vodka. And after 100 years, the Swedes seemed to have lost their taste for powerfu…
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