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Tag: Surf

Categories Business, Marketing

How Ghari Did A Nirma on Nirma & Wheel

Posted on January 10, 2023January 11, 2023by Vejay Anand
ghari
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
Continue reading "How Ghari Did A Nirma on Nirma & Wheel"
Categories Advertising

Soap Wars – Surf, Nirma & Wheel

Posted on January 9, 2023January 9, 2023by Vejay Anand
nirma vs wheel
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
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Categories Advertising

Iconic Ads: Surf- Lalitaji

Posted on July 4, 2021January 16, 2022by Vejay Anand
In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…
Continue reading "Iconic Ads: Surf- Lalitaji"
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