Tag: Surf

The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…

There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…

In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…