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Tag: Subhas Ghosal

Categories Advertising

Iconic Ads: Wills Navy Cut – Made for Each Other

Posted on July 2, 2021July 2, 2021by Vejay Anand
ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…
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