Apple has scaled its business and expanded its market reach through the successful use of technology, product innovation, and distribution channels. Business development and scala…
A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategie…
The inevitable fate of mass-market brands is price competition and product commoditization, so the managers of great brands aren't interested in the masses. They see more growth a…
Book-music-movie offline retailing in India is practically dead with almost all the major chains shutting down. The online ‘menace’ of the f availability of movies and music; incr…
We had a flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double-quick time. But that wa…