Tag: Steve Jobs

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

In 1997 Steve Jobs had come back to Apple as interim CEO. And he was looking at changes. And in advertising too. Before being sacked by John Sculley at Apple, Chiat/Day was the…

Steve Jobs treated life as if it was flexible, and he used it to become a creator of reality. “The minute that you understand that you can poke life and … if you push it, somethin…