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Tag: srila chatterjee

Categories Advertising

Iconic Ads: CPAA – Be Nice to Smokers, they die faster

Posted on July 12, 2021July 12, 2021by Vejay Anand
In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…
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