Tag: sony

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It A Sony,' there had already been a transformation. Now, a rethinkin…