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Tag: Share the load

Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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