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Tag: share a coke

Categories Advertising, Marketing

Iconic Ad/ Campaign: Coca Cola – Share a Coke

Posted on November 21, 2021November 21, 2021by Vejay Anand
Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…
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