Tag: Reliance

When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe lim…

It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…

Unorganized retail dominated the saree market, which was fragmented. The goal was to become the market leader nationally while competing against local companies. And Reliance want…