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Tag: relationships

Categories Business, General

Partners are in, Vendors are passe

Posted on June 28, 2021June 28, 2021by Vejay Anand
I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.  The same…
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Categories Advertising, Marketing

Are Most of Your Friends on Social Media Fake?

Posted on June 28, 2021June 28, 2021by Vejay Anand
Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…
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Categories Business, Marketing

Marketing is an Ongoing Love Affair

Posted on June 26, 2021June 1, 2022by Vejay Anand
Marketing is an ongoing love affair
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
Continue reading "Marketing is an Ongoing Love Affair"
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