Tag: rajesh krishnan

The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small. Watches are in the lifestyle category, and usually led by design an…

In 2003, many of the dotcoms had gone bust. Naukri was soldiering on. There was no proper understanding of the space. There were no formulas to follow, no set behavioural patte…

For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself. Worldwide, M…