Iconic Ads: Limca – Thirst Choice
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand.
The Chauha…
Tag: radeus
Categories Advertising
Iconic Ads: Amul Chocolates- A Gift for Someone you Love
Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed.
GCCMF (Amul) had chosen Radeus as…