In the 2000s, plywood was a boring low involvement category. It had become a commodity and most customers went by what their carpenter or store owner recommended. There were some …
In the mid-2000s, Camlin had launched Permanent Markers. A product that was low involvement and unexciting. Such products need impactful advertising which builds salience and top …
In the early 2000s, sex was shown as bees buzzing, legs and famously intertwined flowers. And India also had documented 0.27 million cases of AIDS. This was attributed to ignoranc…
Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks.
At…
