Tag: pricing

Packaging is not just a container. It can change how much we buy, how much we consume, and what we believe we are getting for our money. We often think of packagi…

In a world where inflation shapes consumer behaviour, businesses face a significant challenge: retaining and winning over customers without solely relying on price cuts. Retailers…

The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…