Pepsodent Taught People to Brush Their Teeth
An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …
Tag: Pepsodent
Categories Advertising
Iconic Ads: Pepsodent – Dishoom, Dishoom
In 93, Unilever launched Pepsodent to challenge Colgate. They used Pepsodent to target children hoping to capitalize on pester power and to get a customer at a very early age.
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