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Tag: pedigree

Categories Advertising, Marketing

Great Activations: Pedigree “Adoptable”

Posted on August 29, 2025August 29, 2025by Vejay Anand
Pedigree’s “Adoptable” campaign, winner of the Cannes Lions 2024 Outdoor Grand Prix, is a groundbreaking initiative that transforms every Pedigree ad into an adoption opportunity …
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Categories Business, General

Mongrel Principle – Dogs’ Way to Organisational Recruitment

Posted on June 23, 2021October 31, 2026by Vejay Anand
Mongrel Principle
I love dogs. Over the years, I have had both pedigreed dogs, products of carefully planned breeding, and dogs that were born out of nature's rather indiscriminate matchmaking. The…
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