Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…
In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…