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Tag: Oliviero Toscani

Categories Advertising, Marketing

Iconic Ads: Benetton – Shockvertising

Posted on December 18, 2021December 18, 2021by Vejay Anand
Luciano Benetton admitted that Benetton's early focus was on ensuring that the product met demand and that they did not have to advertise. When they began exporting, he realised t…
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