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Tag: old spice

Categories Advertising

Old Spice: Repositioning Old to the Young

Posted on January 4, 2024January 24, 2024by Vejay Anand
Old Spice
William Lightfoot Schiltz established Old Spice in 1934, and since then, the brand has left an indelible mark on customers. Interestingly, they debuted with women's products&…
Continue reading "Old Spice: Repositioning Old to the Young"
Categories Advertising, Marketing

Iconic Ads: Old Spice – Smell Like A Man, Man

Posted on October 31, 2021October 31, 2021by Vejay Anand
Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010. P&G tasked Wieden + Kennedy with creating an …
Continue reading "Iconic Ads: Old Spice – Smell Like A Man, Man"
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