Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Tag: Noodles
Categories Advertising
Iconic Ads: Maggi Noodles – Bas Do Minute
1982, Maggi Noodles were launched in India, targeting working women. It was positioned as a “convenience product” - an alternative for lunch and dinner. By creating a new category…